Great Benefits of Cause Marketing
Traditional forms of marketing are not proving worthwhile in recent times, and that is why most business proprietors are opting for cause marketing. Unlikely the traditional methods of marketing, it does not directly promote the products and services of the company, but it presents what the company believes in. If you want to show concern to the consumers, then you should focus on corporate social responsibility and gradually, they will respect your business and that way, you will market your products and services. Evaluate your needs and identify a social activity that is in line with your objectives and fulfill it. Do not fake it but be committed to the cause by dedicating substantial resources towards it. The best way to do cause marketing is through social media but how do you do it?
Encourage follower participation – It is not helpful to have a lot of followers on your social media account who cannot participate in your cause. Let them make your cause popular by using likes, share, comments and repost your contents to spread the word. You can opt to donate a dollar for every Facebook share or encourage your audience to spread the word, vote and post stories about your cause. Appreciate the participation of your audience by rewarding participants, and that will encourage them to be active on the cause.
Take advantage of the relevant holidays – Ever noticed how numerous hashtags come up during national holidays? Use the hashtags to spread the word about your cause and look for ways that you can engage people to participate. If you intend to support military veterans, and you can plan for the memorial day and post relevant content using the hashtag. Ensure that you request for comments about the story.
Set a realistic goal and share your progress – Your goal should be attainable within a time frame. Make sure you outline the money required, time available and ways by which your followers can contribute to the cause. Ensure you achieve the goal before the deadline by mobilizing your audience to donate money towards the cause. Make it an urgent cause and do not leave people in the dark and thus, you must provide regular updates on the progress. Do not forget to reward the top participant and celebrating achievements.
Social cause marketing gives your company an opportunity to show your audience what you believe in and also involve them in achieving the cause. It takes advantage of a large number of social media users and that way; it makes your business famous.